is a consulting & learning collective helping motorsport turn overlooked data into real-world sustainability & impact.
The motorsport industry has the stories, data, and ideas to move the sport forward — it just needs the right team to bring them to the finish line.
Many organizations have data they never use, questions they’ve never had the time or resources to explore, and opportunities to improve sustainability, safety, and operations that remain hidden in plain sight.
That’s where we come in — we take on small-scale, high-value projects — powered by industry veterans and young professionals to explore the human factors, operational patterns, and environmental insights that make motorsport smarter, safer, and more sustainable.
Whether it’s analyzing incident data from track safety teams, mapping waste streams at race events, or converting shared challenges into shared solutions, we turn questions into learning — and learning into progress.
Through our grant programs and Impact Fellowship, we are able to offer low to no-cost projects that serve a greater purpose in driving innovation and collaboration in the motorsport world.
Let's connect to see how we can create impact together — no cost, just conversation.

We take on short, targeted initiatives that uncover meaningful insights — from data analysis to operational improvements — delivering practical outcomes without large-scale complexity or cost.

We evaluate circuits, events, and operations for sustainability —
focusing on waste, water & energy —
to create a blueprint for smarter,
more responsible racing.

Our fellowship program connects
young professionals with real motorsport experience, pairing them with industry experts for hands-on learning, mentorship, and collaboration.

We study the behavioral and human elements behind motorsport — from safety decision-making to team dynamics — helping organizations enhance performance and wellbeing.

We host discussions and working groups that bring circuits, teams, and SMEs together to share insights, align on challenges, and co-develop solutions that benefit the entire sport.

We partner with universities, sponsors, and industry leaders to explore
data-driven innovation and sustainability in motorsport — supporting new ideas through targeted grant programs.
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