
is an industry learning collective driven to
uncover insights, improve safety and sustainability
& create meaningful impact
The motorsport industry has the stories, data, and ideas to move the sport forward — it just needs the right team to bring them to the finish line.
Many organizations have data they never use, questions they’ve never had the time or resources to explore, and opportunities to improve sustainability, safety, and operations that remain hidden in plain sight.
That’s where we come in — we take on small-scale, high-value projects — powered by industry experts and skilled professionals to explore the data insights, operational patterns and human factors that make motorsport smarter, safer, and more sustainable.
Whether it’s analyzing incident data from track safety teams, mapping waste streams at race events, or converting shared challenges into shared solutions, we turn questions into learning — and learning into progress.
Through our grant programs and Impact Fellowship, we are able to offer low to no-cost projects that serve a greater purpose in driving innovation and collaboration in the motorsport world.
Let's connect to see how we can create impact together — no cost, just conversation.

We specialize in short-term, objective-driven initiatives — from data analysis to improving operational processes — delivering practical improvements and innovation without
the large-scale complexity or cost.

We evaluate circuits, events, and operations for sustainability —
focusing on waste, water & energy —
to create a blueprint for smarter,
more responsible racing.

The Motorsport Impact Fellowship makes motorsport experience accessible for high school and college students — offering hands-on projects, expert-led learning, mentorship, and real exposure to the motorsport industry.

We study the
behavioral and human
elements behind motorsports —
from safety decision-making
to team dynamics
— integrating instructional design and learning strategies
that help organizations
enhance performance & wellbeing.

We bring circuits, teams, and industry experts together through focused discussions and working groups — creating space to share ideas, tackle challenges, and build solutions that advance the sport collectively.

We collaborate with universities, sponsors, & industry leaders to explore
data-driven innovation and sustainability in motorsport — supporting new solutions and ideas through
partner grant programs.
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